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SUN DAY FARM DAY PINEAPPLE VINEGAR

SUN DAY FARM DAY PINEAPPLE VINEGAR | PACKAGE DESIGN | JAN. 2018

Fruit vinegar has become the drink for people nowadays to help in digestion and absorption of nutrition.  
This packaging design used the scene of farmers picking pineapples.  The texture of black-and-white engraving illustration demonstrate the natural characteristics of the product.  





水果醋是促進現代人健康、體內環保的飲品。 

日日好農品牌的土鳳梨醋使用在台灣的台農三號鳳梨釀製而成。
台灣這種土鳳梨需經歷農民長達十八個月辛苦培育,其果香與酸甜味道才更濃郁。

此包裝設計以東方感受的版畫技法、古拙的線條與強烈的黑白對比,描繪出農夫的黝黑皮膚與堅持的性格、也強調產品純粹的品質。當數個立體包裝擺在一起可呈現一群農民在鳳梨田裡辛勤與笑顏地摘取鳳梨的光景;另以麻繩編織成袋來裝水果醋玻璃瓶如同裝著一顆鳳梨,概念來自於農民背著編織竹簍來裝採收的鳳梨。
The creative image depict children and some birds in the farm.           
The concept of packaging design is inspired by the bamboo basket and pineapples.        
SUN DAY FARM DAY PINEAPPLE VINEGAR
Published:

SUN DAY FARM DAY PINEAPPLE VINEGAR

SUN DAY FARM DAY PINEAPPLE VINEGAR

Published: